A Brand denotes the apparent image and subsequent emotional response to a company and its products or services. It also denotes the conversation that customers are having with each other about the company, and how that spreads. My preferred definition about brand is: A brand is the set of expectations, memories, stories and relationships that make consumer’s decision to choose product or service over another.
Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo to advertising to copywriting and slogans.
An Identity explains the visual entity used to represent the company. Identity systems are a visual components like Logo etc. A Logo is the principal, identifiable visual element that helps customers find, share and remember a company's brand.
When working in branding, a designer can expect to work in: